Category Archives: MCDM Course Work

Mobile Coupon Makeover with Safeway’s ‘Just For U’ Service

One practical use of mobile devices would be to use them at the point of sale to either receive a discount or complete a payment transaction right there on the spot. Since Americans seem to be a bit slow to … Continue reading

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Facebook Mobile Use Surpasses Web Use

I’m starting to pick up on a trend where I see the word ‘mobile’ and I imagine that it’s an experience that is similar to mine.  One that isn’t mobile, per se, but simple down time consumed on my mobile … Continue reading

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Responsive Design for Mobile Web

Fifteen years ago most home computers weren’t even connected to the internet.  We began to browse poorly maintained web sites, memorized urls (fancy term we learned), carefully said, “w.w.w.dot” and in this pre-social media era we were limited to email … Continue reading

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QR Codes: Experiment to Create

I’ve always appreciated the conversion rate produced by QR codes but there is also something inherently exciting about using my phone to scan something. Recently I’ve been noticing QR codes everywhere. Honestly, literally turning my head this way and that and … Continue reading

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WeHeartPics

Installing an app is almost easier than making a phone call these days and your phone can gain all new functionality in fewer button clicks than it takes to call and make a dental appointment.  This week’s news of Instagram … Continue reading

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Red Tomato Pizza VIP Fridge Magnet

In many mobile marketing campaigns high performance content and real-time marketing have masses to gain if they deploy a powerful social ideas quickly and with a genuine tone of voice.  Even with a bit of serendipity, companies have equal opportunity to … Continue reading

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