Author Archives: Beth Koemans

About Beth Koemans

Master of Communication in Digital Media, University of Washington. Follow on Twitter @SocialBeth.

Say Hi Translate

We live in a wondrous world.  Imagine re-taking your high school foreign language class with the ability to say anything in English and have it said back to you in the language you are learning.  Real-time, on repeat and the … Continue reading

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Mobile Coupon Makeover with Safeway’s ‘Just For U’ Service

One practical use of mobile devices would be to use them at the point of sale to either receive a discount or complete a payment transaction right there on the spot. Since Americans seem to be a bit slow to … Continue reading

Posted in COM 529, MCDM Course Work | 3 Comments

Facebook Mobile Use Surpasses Web Use

I’m starting to pick up on a trend where I see the word ‘mobile’ and I imagine that it’s an experience that is similar to mine.  One that isn’t mobile, per se, but simple down time consumed on my mobile … Continue reading

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Responsive Design for Mobile Web

Fifteen years ago most home computers weren’t even connected to the internet.  We began to browse poorly maintained web sites, memorized urls (fancy term we learned), carefully said, “” and in this pre-social media era we were limited to email … Continue reading

Posted in MCDM Course Work | 1 Comment

QR Codes: Experiment to Create

I’ve always appreciated the conversion rate produced by QR codes but there is also something inherently exciting about using my phone to scan something. Recently I’ve been noticing QR codes everywhere. Honestly, literally turning my head this way and that and … Continue reading

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‘MagicPlan’ Uses Mobile for Concept-to-Done in Minutes

It doesn’t seem entirely accurate to describe MagicPlan as simply a tool to draw a floor plan —the real joy in MagicPlan comes from experiencing the full process of taking photos, adding measurements and recreating something as a novice that … Continue reading



Installing an app is almost easier than making a phone call these days and your phone can gain all new functionality in fewer button clicks than it takes to call and make a dental appointment.  This week’s news of Instagram … Continue reading

Posted in MCDM Course Work | 3 Comments