One practical use of mobile devices would be to use them at the point of sale to either receive a discount or complete a payment transaction right there on the spot. Since Americans seem to be a bit slow to adopt the “phone as payment” model and feel more comfortable with making purchases with credit cards pulled from their wallets, a new mobile offering makes me question if we’re moving just one step closer to that phone payment zone.
Last week, Safeway introduced a new way of taking advantage of their preferred club card member benefits. The new mobile savings service called ‘Just for U’, touts additional discounts of up to 20 percent more than using just the Safeway club card alone.
The idea is that you can maximize savings with coupons by adding personalized items that you would typically buy anyway and the mobile app helps match those items to discounts and coupons at the time of purchase. The promotion comes with a free dozen eggs just for signing up! Other perks include a full listing of the savings received from the ‘Just for U’ program at the bottom of each receipt, the lowest price for the item chosen will be honored, and once the personalized deals and coupons have been added to the club card they will be active on your account within 30 minutes.
Of course the coupons and offers are accessible from your smart phone (it is a mobile app, you see) so you can see and select the items that are of interest to you as well as build a grocery list and ‘load on the go’ if you want to casually browse for deals and build your shopping list throughout the week. The service works for shopping online and home delivery service so the chance to really see the savings add up seems promising.