Installing an app is almost easier than making a phone call these days and your phone can gain all new functionality in fewer button clicks than it takes to call and make a dental appointment.  This week’s news of Instagram being purchased by Facebook inspired this post on WeHeartPics.  To the point, it’s not solely about WeHeartPics but all the seeming insatiable appetite to share our lives in pictures with our social networks.

In April 2011, Facebook launched a new feature for photo tagging where anyone can tag an image with a brand, product, company or person including the photos of their friends and other Facebook users.  This was in attempt to make the process of tagging the billions of photos online.  Facebook touts the highest number of photos with over 200 million uploaded per day, or around 6 billion per month.  Instagram’s overnight success was from placing its photo sharing app on the Android market and taking on an incredible 10 million new users this month (TechCruch).  The timing landed perfectly for the Facebook acquisition.  Instead of developing their own Instagram-like app, Facebook now has the product they desired and a huge user base to boot.

The functionality of Instagram is simple:  free photo sharing application that allows user to take photos, apply a filter, and share it out on their networks.  But is Instagram the only service of its type?  Of course not!  Those that did not get the $1 billion dollar buy-out still have suave service and creative features to be explored and appreciated by aspiring photo enthusiasts and their smart phones.

One example of a clever photo-sharing app that is about $1 billion dollars less to-do, is WeHeartPics.  Describing themselves a bit differently as ‘a service that highlights the aspects of your life through collections of photos’. The app organizes your life’s fragmented moments into consistent stories.  Very MCDM of them, right?  Also, the app helps you to create great photos (getting closer to Instagram’s offering). Above all, it allows you to ‘take care of real lives of your reals friends’.

A note from WeHeartPics: ‘We stand against meaningless sharing.  We want to connect you wth the most significant parts of your friends’ lives: the real parts, expressed through photos’. A picture is worth a thousand words, and it’s a lot more fun to see snapshots of your friends’ lives that it is to read about them.

Furthermore…’Your life is a story. People are eager to see what your everyday life is like, no matter how ordinary it may seem.  And what do you really know about your friends?  Do you know what their favorite shirt looks like?  How about their favorite food?  WeHeartPics organizes pictures of the little things in life to tell a bigger story’.

Perhaps you’ve espied this app already?  If not, it’s worth checking out their site and seeing how photos of ordinary things can be eye candy and the organization of our lives can collectively tell a more complete story.  Apps are so easy to install—give it a try!


About Beth Koemans

Master of Communication in Digital Media, University of Washington. Follow on Twitter @SocialBeth.
This entry was posted in MCDM Course Work. Bookmark the permalink.

3 Responses to WeHeartPics

  1. I just downloaded the app and I think it is really unique and awesome! Simple user interface and nice photo filters. Really like how it helped me categorizedphotos and turned them into stories too. Wonder why they’re not as popular as Instagram!

  2. Kelly McIvor says:

    Good point about there being a lot of apps that are ‘Instagram-like’. Really makes you wonder what those factors are that lead to a company having 30million users vs. 30,000.

  3. Ashley says:

    I’d never heard of this app, but I like their “stand against meaningless sharing”/ “real lives, real friends” positioning as a way to differentiate from the sheer volume plays of other social networks. It’s such a tricky line to walk for sharing apps — on the one hand, you want to have a brand personality, which implies a little bit of exclusivity, but on the other, you need to have some kind of critical mass to succeed.

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